The Ferruco mark in gold and graphite: three rising bars with an arrow on the tallest.

Marketing goes further than leads.

We run your Meta ads and build everything after the click: the fast reply, the follow-up, the booking, and one pipeline where you can see all of it.

Book a call

30 minutes, free, no pitch deck. We look at what you're running now.

The lead lands on the first bar.

01

Generate the lead

Meta ads aimed at people in your area who are ready to hire someone.

The lead climbs to the second bar.

02

Respond and follow up

They get a text and an email right away. If they don't answer, the follow-up keeps going. Miss their call and they get a text back.

The lead reaches the top bar.

03

Book and close

They pick a time on your calendar, get a reminder before it, and land in your pipeline.

One service

One system, from first click to booked job.

You don't buy these separately. It's one service, and each part hands off to the next.

  • Meta ads

    Facebook and Instagram campaigns built around where you work and the jobs you want more of.

  • Instant reply

    Someone asks for a quote at 9 PM and gets a text and an email at 9 PM, while they're still on their phone.

  • Follow-up that keeps going

    No answer? It keeps going on its own, by text and email, until they reply or tell you no.

  • Booking and reminders

    They pick a time on your calendar and get reminded before it. If they miss it, a follow-up goes out.

  • One pipeline

    Every lead in one CRM, in stages that match how you sell. You can see who's waiting on a callback.

  • Reports you can read

    Every booked call and every won job, traced back to the ad it came from.

See the whole system

In short

Every lead, tracked.

  • 30 minThe first call, free. We go through what you're running now.
  • 2Founders on your account. The people on your strategy call are the ones doing the work.
  • 1Pipeline for every lead, from the first message to the job.
  • EN · FRBased in Montréal, working with businesses across Canada and the US.
  • 24/7The first reply goes out as soon as the form comes in, nights and weekends too.

Businesses that run on new customers.

Mostly trades and local services, across Canada and the US. We build the system around how you already sell.

  • Contractors
  • Construction
  • Home services
  • Automotive
  • Car detailing
  • Window cleaning
  • Local services
  • Professional services

Why Ferruco

We ran this on our own business first.

Luca owns L.A. Auto Detailing, a mobile detailing business in Montréal. Before Ferruco existed, he ran these ads and this follow-up on his own business, with his own money.

Michael runs Pinovio, a web and automation studio, and studies computer science. Pinovio built the website Luca's business runs on, so we'd worked together before Ferruco was an idea.

More about us

Find out where your leads go after they click.

30 minutes, free. Bring your numbers if you have them. We'll tell you what we'd build and whether it's worth it.

Book a strategy call